Food Week online
A group of more than 17,000 parents is demanding a ban on "predatory" junk food advertising targeting children.
Pull the Plug is a coalition that includes the Australian Medical and Dental Associations, the Cancer Council and nutritionist Rosemary Stanton.
The group is calling for a national crackdown on the barrage of high-sugar and high-fat foods advertising during peak television viewing times.
Stanton told The Sunday Telegraph that allowing children to become overweight by eating junk food every day was becoming the norm.
She said advertisers acted like predators by targeting "trusting" children with sophisticated sales techniques.
Children's TV viewing hours are classified as being between 4pm and 5pm, but more than six times as many watched TV from 7pm to 8pm.
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